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The Board of Directors of ChildFund Alliance (known as CCF International at the time) ratified the following code of ethics in 1980.

1. Recognising the value of and need to restate high principles in fund raising, we reaffirm and pledge continuing compliance with the following minimum ethical standards of practice:
2. We are truthful in our broadcast, print and direct mail advertising using actual, current case histories and photography with honest statements of purpose. We neither minimise nor overstate the human needs of those whom we assist.
3. We are committed to minimise overhead costs; to keep fund raising and administrative expenses at the lowest possible percentage of receipts; and to spend the maximum amount of available resources for the purposes for which they were given.
4. We maintain full confidentiality of all sponsors and contributors on our mailing lists, which will neither be sold to nor exchanged with any other agency or commercial enterprise.
5. We support financial reporting in accordance with the requirements of the American Institute of Certified Public Accountants and will publish and disclose on request to any person, agency or the media our complete and independently audited financial statements.
6. We utilise designated contributions only in programmes and projects identified by the donor.
7. We pay no commissions, percentages or finder's fees for any fund raising activity.
8. We refuse to engage in fund raising methods that are intimidating, harassing and misleading, that are not subject to adequate control, or that create an undue sense of obligation such as mailing unsolicited merchandise or canisters; paid canvassing; telephone solicitation to the general public; offering prizes or sweepstakes; combining appeals with commercial sales which do not define specific benefits to the agency; conducting misleading campaigns or events; and paying for or making use of insincere endorsements.
9. We make economical and judicious use of all methods of fund raising, including direct mail, broadcast and print advertising.
10. We demonstrate respect for the integrity, pride, beliefs and culture of the people whom we serve, and will not denigrate them in our advertising and promotion. Our objective in all our efforts is to further the good of the children who are in need, their families and communities; to raise the resources required to assist them; and to increase the goodwill and support of our constituents and the public on the one hand and of the people and governments of the nations we serve on the other.
11. We are governed in all our activities by an elected, independent Board of Directors, meeting regularly, serving without compensation, operating under bylaws ensuring adequate voting trusteeship, and whose members shall have no financial or other conflict of interest with the goals of the organisation.
12. We are committed to a policy and practice of full public disclosure of all relevant information concerning agency goals, programmes, finances and governance.