Dóchas Code of Conduct on Images and Messages
ChildFund Ireland is a signatory of the Dóchas Code of Conduct on Images and Messages (“the Code”) and commits to applying the Code’s principles for all our communications.
A framework for communications
This Code of Conduct was developed by the members of Dóchas, the Irish association of Non-Governmental Development Organisations and adopted in 2007. It supplies a framework for sound and fair communications across the NGO sector in Ireland and beyond. The Code is designed to support NGOs when communicating development issues and to assist with the day-to-day work of the variety of Irish organisations and their partners, working in long-term development, development education and humanitarian relief.
Implementation of the Code
ChildFund Ireland strives to support the Code’s implementation and to promote it across all members of staff, as well as partners, contractors and the wider NGO sector.
By signing the Code, ChildFund Ireland commits to a set of principles, ensuring that we will avoid stereotypical or sensational images, respect the dignity and equality of all people portrayed and promote fairness, solidarity and justice through all our communications. ChildFund Ireland also agrees a number of commitments to ensure the Code’s principles are implemented throughout all activities of our organisation.
The Code is an attempt by Irish NGOs to regulate themselves and to lead by positive example. It strives to encourage an accurate representation of development issues and the people with whom Irish NGOs work in many different countries and contexts, and to facilitate a critical engagement of the Irish public with development issues.
Below you can find a number of documents, websites and resources related to the Code of Conduct on Images and Messages.
We would love to hear from you! Your comments and feedback on all of our communications (website, brochures, flyers, adverts etc.) are greatly appreciated because only you can tell us how we come across and how you feel about the people and issues we portray.
Please get in touch with us:
Please send an email with your feedback and comments to email@example.com
Dóchas has introduced a cross-sector feedback mechanism that you can make use of, should you not be satisfied with how we handle your comments and feedback. Find out more.
Some guiding principles
Choices of images and messages will be made based on the paramount principles of:
Accordingly, in all our communications and where practical and reasonable within the need to reflect reality, we strive to:
For information on other codes we are signatories to please see: